The Naked Pharmacy x Own Your Health with Katie Brindle
- Client The Naked Pharmacy
- Project Branded Podcast
- Partner Katie Brindle & Kevin Leivers
Background
The Naked Pharmacy is a registered pharmacy that offers science-backed natural supplements and free consultations with expert pharmacists. With a focus on harnessing the power of nature to promote wellbeing, they provide support for various health concerns such as menopause, gut health, weight management, energy, and mood enhancement.
The brand partnered with Viral Tribe Entertainment to create a branded episode of the popular podcast Own Your Health with Katie Brindle, aiming to educate and inspire listeners about the benefits of natural remedies while increasing awareness of their products and services.
The Challenge
The Naked Pharmacy approached Viral Tribe with a clear objective:
- Raise awareness about their natural health solutions and position themselves as leaders in science-backed botanicals.
- Educate listeners on the benefits of natural remedies through credible voices and engaging storytelling.
- Drive engagement and conversion through exclusive discount codes.
The Solution
Viral Tribe produced a branded podcast episode that seamlessly blended educational content with promotional messaging. The episode focused on:
- Kevin Leivers’ journey: exploring Kevin’s transition from a pharmaceutical background to founding a natural pharmacy.
- Science-backed botanicals: in-depth discussion about the medicinal effects of botanicals like bergamot and the science behind concentrated nutrients.
- Practical health advice: offering listeners actionable tips for improving overall wellbeing using natural remedies.
- Exclusive offers: integrated promotional codes, including KATIE20 for 20% off at The Naked Pharmacy and BRINDLE20 for a discount on Evolve Organic Beauty’s Resveratrol + Niacinamide Serum.
Our strategy included:
Balancing educational and promotional content
We ensured the episode remained informative and valuable for listeners while subtly incorporating promotional messaging that felt natural and relevant.
Driving listener engagement
Listeners were encouraged to interact by using discount codes, watching the full episode on YouTube, and reaching out to Katie via email for further inquiries.
Highlighting the science without overwhelming the audience
Complex scientific concepts were broken down into accessible, engaging discussions that resonated with Katie’s audience.
The Impact
The branded episode generated significant engagement and resonated strongly with listeners, reinforcing both Katie Brindle’s and The Naked Pharmacy’s shared mission of promoting natural health.
Key Wins:
Increased audience engagement
The episode received unprecedented levels of listener interaction through voicenotes, emails, and messages sent directly to Katie and The Naked Pharmacy.
Boosted awareness
The episode effectively elevated The Naked Pharmacy’s profile among health-conscious consumers.
Successful promotional campaign
The integrated discount codes saw high redemption rates, driving direct traffic and conversions.
Cross-platform success
The full episode also garnered substantial views on YouTube, expanding reach beyond traditional podcast audiences.
