Background
KVA is a specialist healthcare communications agency founded by two recognised voices in the sector, both of whom had already built strong individual social followings.
Health Applied was created to bring those voices together in a distinctive long-form format — showcasing their expertise and personalities while giving them the space to explore the issues shaping health, technology and innovation.
The ambition was to create something that felt human rather than corporate: a platform for intelligent, open conversations, including subjects others might shy away from.
The Challenge
The founders already had visibility. The challenge was turning that existing social presence into something deeper and more ownable.
Health Applied needed to establish them not simply as commentators, but as compelling hosts capable of leading important conversations with experts, innovators and people with lived experience.
At the same time, the content needed to work beyond the podcast itself, creating a consistent stream of material that could grow the profile of the founders, the show and KVA.
The Solution
We became KVA’s ongoing content partner, developing Health Applied across editorial, production and distribution.
We built the show around the founders themselves: their expertise, chemistry, curiosity and willingness to tackle difficult subjects. Episodes combined expert guests with personal stories and topical conversations across health, technology and innovation.
We managed the process from editorial planning and guest preparation through recording and post-production, then transformed each episode into an ongoing stream of platform-native social content.
Performance was continually reviewed, allowing us to test subjects, hooks, formats and edits and evolve the content around what audiences actually responded to.
The Impact
Health Applied has given KVA and its founders an ownable platform for their ideas, expertise and personalities.
Rather than relying solely on individual social posts, they now have a growing body of long-form content from which a consistent social presence can be built — extending individual conversations across multiple platforms and formats.
The result is a repeatable always-on content model that positions the founders at the centre of the conversation while building recognition for both Health Applied and KVA.
