SharkNinja Internal Podcast
- Client SharkNinja
- Project Internal Podcast Series
- Partner SharkNinja
Background
SharkNinja is a global leader in innovative home appliances and lifestyle products, renowned for fostering creativity, innovation, and collaboration across their international workforce. To strengthen internal engagement and foster a sense of community among their global teams, SharkNinja partnered with Viral Tribe Entertainment to create an internal podcast series.
The objective was to highlight stories from across the organisation, inspire employees, and drive cross-team collaboration by showcasing the unique voices and perspectives from every corner of the business.
The Challenge
SharkNinja tasked Viral Tribe with:
- Creating an engaging internal communication platform that would celebrate the achievements and talents of employees worldwide.
- Encouraging collaboration by breaking down silos and highlighting best practices across the business.
- Providing employees with inspiring and relatable content that fosters a sense of community and innovation.
The Solution
Viral Tribe worked closely with SharkNinja’s internal communications team to produce a podcast series that tackled a range of impactful themes, including:
- Innovation and design thinking: exploring the power of creativity and innovation in shaping SharkNinja’s products and services.
- Leadership and development: inspiring stories of personal and professional growth from leaders within the organisation.
- Technology and AI: highlighting the transformative role of artificial intelligence and cutting-edge technology in SharkNinja’s operations.
- Diversity, equity, and inclusion: conversations around creating an inclusive environment and celebrating diverse voices.
- Employee initiatives: spotlighting programs like the apprenticeship scheme and other career development opportunities.
Hosted by Klaartje Millington-Vest and Carolyn Anderson, the podcast aimed to provide authentic, inspiring stories from SharkNinja employees around the world. The format was designed to create a sense of belonging, innovation, and collaboration, aligning with SharkNinja’s commitment to fostering a dynamic and connected workplace.
Our strategy included:
Maintaining confidentiality while driving engagement
We carefully crafted episode content to ensure sensitive information remained confidential, while still providing valuable and engaging insights for employees.
Encouraging global participation
By spotlighting voices from different regions, the podcast promoted inclusivity and helped foster a sense of global connection.
Balancing inspiration and practical insights
Each episode mixed inspiring personal stories with actionable takeaways that could be applied across various departments.
The Impact
The SharkNinja internal podcast quickly became a vital part of the company’s internal communications strategy, fostering collaboration and engagement across global teams.
Key Wins:
Enhanced internal engagement
Employees actively participated by sharing their stories and providing feedback, fostering a sense of belonging.
Cross-regional connection
The podcast successfully connected employees from different regions, encouraging collaboration and knowledge sharing.
Positive leadership involvement
Senior leaders actively participated in the podcast, reinforcing the importance of open communication and storytelling within the organisation.
The collaboration between Viral Tribe and SharkNinja resulted in a powerful internal storytelling platform that reinforced company values, inspired employees, and fostered global collaboration. This podcast has become an essential tool in strengthening SharkNinja’s culture of innovation, inclusivity, and connection across teams worldwide.
