Jack Daniel’s returns this autumn with a new run of shows in partnership with Metropolis Studios celebrating the spirit of independence, its continued support of the Music Venue Trust and a new partnership with Record Store Day, one of the country’s leading cultural calendar events
Following the success of Live to Vinyl 2024 which featured Ezra Collective, Pale Waves, Maverick Sabre and Nova Twins, Jack Daniel’s have teamed up again with leading independent recording studio and home for Live to Vinyl, Metropolis Studios, for two more exclusive shows in London. In addition, this year the brand will hit the road with two live city shows in support of the Music Venue Trust.
Our Live to Vinyl format draws on the tension and magic that exists when a recording session is captured to disc in just one take, reviving the method which artists originally used to produce music for public consumption. Add a live audience into the mix and you’re not just testing the nerve of the artist but delivering an unforgettably emotive moment in time for music fans.
Jack Daniel’s welcomes super-fans into this historic and intimate experience which includes a tour of the studio and vinyl-making process, complimentary cocktails from Jack Daniel’s, a meet and greet with the band and of course the live vinyl cut performance itself for subsequent pressing, packaging and posting to your front door.
Doubling down on its partnership with the Music Venue Trust, the brand will continue to shine a light on the challenges faced by grassroots venues with exclusive live performances featuring the best bands on the circuit at some of your favourite small UK venues.
And finally, a brand new partnership with Record Store Day has been established emphasising our commitment to championing physical vinyl format and bricks and mortar high street stores up and down the country. Collectible vinyl products from all four experiences will be released exclusively as part of Record Store Day 2026.
Adding to this year’s activity, Jack Daniel’s has also partnered with Soho Radio to deliver The Indie Spirit Show—a new weekly broadcast hosted by Georgie Rogers (BBC 6 Music, 5 Live, Sky). Celebrating independence, discovery and community, the series will spotlight the most exciting new artists while embodying Soho Radio’s reputation as one of the UK’s leading cultural platforms.
“Jack Daniel’s has been the spirit behind the music for as long as the crowds have been requesting encores”; whiskey that tastes like it was made to be sipped while listening to your favourite music.
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Follow: @jackdaniels_uk @metropolisstudios @sohoradio