We are delighted to announce that Viral Tribe has been nominated for a 2025 British Podcast Award in the Sports category for “Paula’s Marathon Run Club.”
The British Podcast Awards are the industry-leading celebration of podcasting excellence. These awards recognise shows that represent the best of the medium, rewarding programmes that deliver high-quality content consumed by dedicated subscribers and podcast app listeners alike.
Hosted by world record-breaking runner Paula Radcliffe and her co-host, double Olympian Chris Thompson, Paula’s Marathon Run Club is an inspiring 16-week series designed to guide runners of all levels through their London Marathon training journey.
Whether you were taking your first steps toward marathon greatness or aiming to beat your personal best, the series was packed with practical advice, uplifting stories, and unique insights from world-class athletes.
The podcast proudly supports Children with Cancer UK, raising awareness about the fight against childhood cancer. Visit childrenwithcancer.org.uk to donate and discover how you can run for this incredible cause in the future.
“Marathon running is an individual pursuit, but it’s the camaraderie and spirit that make it truly special. Together, we can achieve more.” Paula Radcliffe
